A Site Owner's Work Never Ends
You must build the path to your door.
When you finish your site you might think that all that is left to do is submit the site to a few search engines and wait for the flood of traffic. After a few days you may find that "flood" to be a mere trickle - or more like a few drips here and there. Your work has had just begun. Click here for a typical outline of an on-going web promotion project
Developing a web site is hard work, but it's nothing compared to trying to promote and improve the site...which is an ongoing process or even battle. It would be nice if you had a step-by-step set of instructions when it came to site promotion. Finish Steps A, B, and C and presto! Tons of visitors! You never have to do another thing to promote your site! It would be nice, all right, but it just doesn't work that way.
One of the first steps most webmasters take after completing their site is submitting to the search engines and directories. However, many times submitting isn't enough.
Another aspect that quire often is not thought of in regard to linking is the fact that there are going to be sites that link to you that you DON'T want linking to you. Which may require an email requesting the site remove the link. This takes time to research and request the removal.
Then there is the effort involved in improving a site's design over time. Some aspects of your site design can't be refined until you've had quite a few visitors. There are companies that can afford to do extensive research and testing before they open their doors (so to speak) online, but for the average online entrepreneur, the research and testing information comes in the form of email from site visitors after the site has been launched.
Based on suggestions, complaints, and observations from those who've visited our sites, we learn what to keep, what to tweak, and what to lose. Email is valuable to a webmaster. Don't ignore common problems expressed by many visitors. You can learn a lot from visitor feedback and improve your site much more than you can by trying to assess the strengths and weaknesses yourself. Needless to say, this is an ongoing process as well.
Success in promoting a web site is measured by the amount of time and experience that goes into it. If you lack either perhaps we can be of assistance
This site was featured in the new movie Infinite Play